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27th February 2008 4:35  #1

Andrewr05 Member Join Date: December 2007 Location: United States Posts: 172 Send a message via Yahoo to Andrewr05
Whats with FutureShop having an insane amount of steelbook exclusives?

Are they affiliated with the right people or what?


WOW
Just found out that "steelbook" is a brand of packaging...
I feel like a fool, I've been thinking it was a generic term the whole time...

28th February 2008 2:36  #2

Jonny "Me You" Senior Member Join Date: March 2004 Location: Canada Posts: 2,863
Just a gimmick to get customers in the door. They are owned by Best Buy who tends to stand on its brand name in Canada. To create false competition, FutureShop usually has the more interesting deals. There's really no diff over a standard DVD except you get the steel packaging, often with the DVD sitting inside ala walt disney treasures.

Walmart does the same thing by offering bonus discs.

28th February 2008 2:52  #3

Andrewr05 Member Join Date: December 2007 Location: United States Posts: 172 Send a message via Yahoo to Andrewr05
Good point I suppose, reminds me of buying "lenticular cover" DVDs expecting to get a special feature filled disk...

The old addage "Don't judge abook by its cover" works here quite well, oooooh pretty lenticular cover!

]What I now know that means is "HEY! we can get rid of these stockpiles of first edition featureless DVDs if we add a fancy slipcover!"

Even after you telling me that I still like metal containers, tin ones seem to have some thought put into them though and they vary quite a lot.
(obviously since they are made by a wide variety of companies where as "steelbook" is made at one)

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