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Tech News - 'CHIPS ON DVD COULD PREVENT THEFT'

Forums - Discs & Movies - Tech News - 'CHIPS ON DVD COULD PREVENT THEFT' 

15th May 2007 2:30  #1

Mark Lim Member Join Date: March 2004 Location: Australia Posts: 1,211
Tech News - 'CHIPS ON DVD COULD PREVENT THEFT'
"Chips on DVDs could prevent theft"

Sydney Morning Herald

May 10, 2007 - 3:05PM

New technology designed to thwart DVD theft makes discs unplayable until they are activated at the cash register.

A chip smaller than the head of a pin is placed onto a DVD along with a thin coating that blocks a DVD player from reading critical information on the disc. At the register, the chip is activated and sends an electrical pulse through the coating, turning it clear and making the disc playable.

The radio frequency identification chip is made by NXP Semiconductors, based in the Netherlands, and the Radio Frequency Activation technology comes from Kestrel Wireless, based in Emeryville.

The two companies are talking to Hollywood studios and expect to announce deals this summer, Kestrel Wireless chief executive Paul Atkinson said.

The companies said their technology also can be used to protect electric shavers, ink jet cartridges, flash memory drives and even flat-screen TV sets by preventing some critical element from functioning unless activated.

Retail theft of entertainment products, including video games, accounts for as much as $US400 million in annual losses, according to the Entertainment Merchants Association.

Many retailers now keep consumer-entertainment products behind glass cases, but that can inhibit browsing. With technology that renders stolen products useless, retailers could display items openly, thus encouraging more sales, said Mark Fisher, vice president for strategic initiatives at the EMA.

"It will also get product into a lot more outlets that are afraid of theft, including grocers," Fisher said.

15th May 2007 3:38  #2

Cheddar J. Cheese Member Join Date: October 2004 Location: Canada Posts: 1,492
Christ... That's gonna do more bad than good.

15th May 2007 19:33  #3

Mal Webmaster Join Date: May 2001 Location: United Kingdom Posts: 1,290
Let's hope the coating doesn't gradually lose its translucence after being zapped.

16th May 2007 17:43  #4

Franchise Member Join Date: March 2006 Location: United States Posts: 294 Send a message via AIM to Franchise Send a message via MSN to Franchise Send a message via Yahoo to Franchise
Well, the degradation would cause people to buy more DVDs....  Wink

18th May 2007 15:37  #5

Jonny "Me You" Senior Member Join Date: March 2004 Location: Canada Posts: 2,863
Something like this was tried before. Only instead of a chip activing the disc, exposure to the air would make it unreadable in 48 hours. It was used for rentals.

Either idea is stupid and history shows the public won't accept them.

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