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Why Does Warner Do That?!

Forums - Discs & Movies - Why Does Warner Do That?! 

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I rather like it. Now that most WB titles are coming out in amaray cases, they all look quite spiffy lined up on my shelf.
Why Does Warner Do That?!
Warner seems to be the only DVD company I know that always seems to put the title of their DVD's on the spine waaayyy up high and tiny. You can see an example of this if you look at the Superman Returns artwork, or if you own Fallen or any of the Ms. Congeniality's.

I know it's really something that ultimatly doens't affect anything, but I just don't really get why they don't utilize the whole spine?