Marketing has finally hit a new low....

Thats... actually a good idea.
Well done Paramount (been a few years since I last said that)

U2psycho wrote: "Thanks grandma but I bought that DVD 2 months ago!"

"...and I bought it in the two-disc special edition. Thanks a lot for this pointless piece of c**p you lazy old hag."
A little extreme I know, but seriously... this is moronic. This is for that old lady who spilled coffee on herself and sued McDonald's because she didn't know it was hot. And for those jury members who told McDonald's to pay her.

Seriously, was that sticker how to unwrap it really needed?

I've added some revised packshots which make things a little clearer!

lol @ fedora print

I can't decide if that's lamest idea I've ever heard or the most brilliant...

Being a parent myself, I can say that I have stayed up til 4 and 5am wrapping a seemingly endless amount of presents for my kids - only to see the lovingly wrapped gift ripped to shreds in 5 seconds then set aside as they move on to the next one.

That being said, one pre-wrapped gift isn't going to save me a lot of time/effort. Therefore, I have determined this idea to be lame.

Cool idea, but are people getting so lazy that they can't just wrap em' themselves?

Yes, it is a nice idea, that for most of us, won't work because we already own the movies...but the wrappers look cool and the peel stickers are awesome...

Oh come on, I think it's cute. I wouldn't get it, but for a young movie fan in their teens, this could be cool.

Nice wrapping paper and peel off graphics. Just another angle to sell the goods. Some suckers will buy it and some Jr movie fans will be stoked.

Capitalism has no shame.

LOL at Paramount, silly idea and kind of insulting to Americans. They think people in this country are that lazy that they have to buy the one with the wrapping on it. Give me a break.  

"Are you a deadbeat parent who shops over the internet?  Does that personal touch seem too much like hard work?  Want to give little Timmy a suprise on Christmas Day that will suprise you too - because you couldn't give a rat's ar*e and have forgotten ordering it?  Why not express both your love and general "meh" to your loved ones by ordering a pre-wrapped DVD?"

Bl**dy Hell.  This is a depressing development in post-modern society.

THE WILSON BROS

B*****ks - you beat me to it!

THE OTHER WILSON BROTHER

Huh? This is utterly pointless...

You can see that the image part is peeled off, though, Tom is right.

I imagine that front bit peels off