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Three childhood friends map out a heist of a local gangster's (Bruce Willis) wares. The otherwise clean getaway turns deadly when hothead Vincent (Ryan Phillippe) shoots a handler in the head. Later, at the pay off, Vincent betrays the others by shooting them, and taking off with the goods but one of the trio, Sonny (Curtis ’50 Cent’ Jackson), survives the bullet, and seeks revenge on Vincent. Soon enough Biggs’ men come looking for the goods and give Sonny an offer he can’t refuse – help them, or die. Fortunately this gels with Sonny’s plans to avenge his fallen friend, and a new plan is hatched.

 Set Up
Well Set Up is about as tired a plot as the come. This has all been done so many times before and in so much better ways, that this 50 Cent led movie comes off as pretty dull and incredibly lifeless.

For starters 50 Cent isn't very good at what he does. There's literally one or two small scenes where I liked the guy, all of which are small character moments but never his street tuff stuff (which you'd think would be his strong point, right?) His delivery is generally awful, a mixture of mumbling and not sounding all that threatening and for someone this hollow to lead this sort of a movie is its biggest failing.

 Set Up
On top of that bigger stars like Ryan Phillippe and Bruce Willis are in tiny roles, only offering up someone for 50 Cent to look worse against. Bruce is so on auto pilot here it feels like he owed someone a favour or is scouting for the next director to make another badly titled Die Hard movie but for an actor who recently feels as if he's trying his hardest to make movies that no one wants to watch more than once, he may have achieved a new high with this one.

For a heist movie gone wrong there's nothing here beyond 50 Cent going on a few adventures to fill out the runtime. It's all very loose and there's no real punch to the plot even when it thinks it's rocking the boat. No massive twists and turns really, no ever increasing drama, no outlandish fights, no big pay off and nothing at all memorable. Set Up is literally what we have all come to expect from straight to home release titles and with movies like this 50 Cent is probably better off getting back into the rap game.

 Set Up


Well tedious plot aside Set Up actually looks pretty great in HD. Inky blacks against highly detailed images all with a stylish blue tone to everything makes for a great Blu-ray presentation. The high contrast levels can make eyes and teeth look stupidly white from time to time, the over use of dramatic zooms and seeing a bright colour like yellow or red pop up can feel almost entirely other worldy as there's not many of them but it's hard to knock a clean, grain free, razor sharp image like this one even if the low budget nature of the film doesn't sell the project as anything more than straight to video fodder.

 Set Up


The DTS-HD Master Audio track is a reliable one with strong bassy music, crisp and clean dialogue and generally a nice balanced mix. The very forgettable score hovers nicely in the track, the more action driven moments show off gunfire and screeching cars well, especially in the glass smashing opening heist which sounds incredibly crisp as glass shards fall and gunfire explodes out of the front speakers. I wouldn't say it was a track that calls attention to itself that much but it has its moments for sure.

 Set Up


Nothing here at all. I guess Ryan Phillippe made off with the ones that are on the US release.

 Set Up


Set Up was dull. It kept feeling like it was going to copy other crime dramas like The Town or something with a bit of a pulse but it doesn't do anything for just under ninety minutes and then ends, making this 50 Cent project feel like a massive waste of time. For anyone still interested in picking it up, the disc looks great and has some strong audio but with a total lack of features a bargain bin purchase is probably a better option.

* Note: The below images are taken from the Blu-ray release and resized for the page. Full-resolution captures are available by clicking individual images, but due to .jpg compression they are not necessarily representative of the quality of the transfer.